Danny Townsend

IFA Council Member


Danny Townsend is an Australian sports administrator, businessman, and previous chief executive of the Australian Professional Leagues.

Danny was one of the co-founders of sports and entertainment intelligence and measurement agency, Repucom International which was acquired by global research and data company, Nielsen Holdings in 2016. During his time at Repucom and as Global Managing Director of Nielsen Sport, Danny has advised major brands and sporting bodies such as PepsiCo, Emirates Airline, Mastercard, Redbull, the NBA, the NFL, English Premier League and many professional sports franchises on how to maximise returns on sports marketing initiatives.

In 2017, Danny returned to Australia to take up the role of Chief Executive Officer at Sydney FC. During his tenure, he saw Sydney FC win 11 trophies across A-League Men, Women and Youth, the Club's most successful period on the pitch, while driving the clubs financial sustainability and infrastructure projects off the pitch.

In 2022 Danny was appointed Chief Executive Officer of the Australian Professional (Football) Leagues. He is currently CEO at SRJ Sports Investments.

In 2016, Danny was recognized by Sports Business Journal in the United States as one of the 40 most influential sports executives in the world under 40 and the following year received similar recognition by Leaders in Sport in Europe.